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Overview

Reporting v1 is the classic reporting interface. It presents campaign performance across all connected platforms in a single table view with filters, sorting, and comparison tools.

Tabs

The reporting page has three tabs:

Campaigns

Campaign-level performance metrics across all platforms

Deliverability

Sending domain and inbox health metrics

Dashboards

Saved dashboard views

Campaigns Tab

Filters

FilterDescription
SequencersFilter by sending platform (Instantly, SmartLead, Lemlist, EmailBison, PlusVibe)
CampaignsSearch and select specific campaigns
Date RangeFilter activity to a specific date window
Data TypeToggle between webhook data and API-synced data

Metrics

Each campaign row shows:
MetricDescription
SentTotal outbound emails sent
New ProspectsFirst-time contacts added to the campaign
Old ProspectsRe-engaged contacts already in your workspace
RepliesTotal inbound replies received
InterestedReplies marked as interested
BouncesEmails that bounced
Reply RateReplies ÷ Sent
Interested RateInterested ÷ Sent
Bounce RateBounces ÷ Sent
Disposition BreakdownReply sub-categories (e.g. Not Now, Wrong Person, Out of Office)

Sorting

Click any column header to sort. Available sort fields include:
  • Launch Date
  • Reply Rate
  • Interested Rate
  • Bounce Rate
  • Total Sent
  • Interested Count

Campaign Notes

Admins can attach notes to any campaign — useful for tracking strategy changes, client feedback, or context about a campaign’s performance. Notes are visible to all workspace members.

Archiving Campaigns

Admins can archive campaigns to hide them from the default view. Archived campaigns remain accessible via a toggle but are excluded from aggregate metrics.

Campaign Comparison

Select two campaigns and switch to Comparison Mode to view their metrics side by side.

Deliverability Tab

See Deliverability for full documentation.